Skip to Site Navigation Skip to Site Navigation Skip to Main Content All Site Map

3M Roadway Safety

Safety Initiatives & Funding

3M Visibly Safer Work Zones Project Contributes to Industry Foundations

New project will donate up to $10,000 to ATSSA and ARTBA Foundations

ST. PAUL, Minn. – April 23, 2012 – 3M Traffic Safety Systems is launching the 3M Visibly Safer Work Zones Project, a new project that will donate up to $10,000 to the American Traffic Safety Services Foundation (ATSSF) and the American Road & Transportation Builders Association Transportation Development Foundation (ARTBA TDF) programs that support scholarships for children of roadway construction workers killed or permanently disabled on the job. Beginning with National Work Zone Awareness Week through May 31, 2012, the 3M Visibly Safer Work Zone Project will donate a portion of 3M™ Diamond Grade™ Fluorescent Orange Reflective Sheeting sales—up to $10,000—to the ATSSF’s “Roadway Worker Memorial Scholarship” and the ARTBA TDF’s "Lanford Family Highway Worker Memorial Scholarship" programs. These foundations, combined, have provided over 150 scholarships to worthy students over the past 20 years.

"Our goal with the 3M Visibly Safer Work Zones Project is to support industry programs that aid the children and dependents of construction workers who paid the ultimate price while building and maintaining our nation’s roads,” said Mary Jo Abler, highway safety business director, 3M Traffic Safety Systems. “National Work Zone Awareness Week reminds us of the dangers of work zones and 3M’s commitment to improving safety for workers and motorists,” said Abler. “We hope our customers will participate with us on this project and help to maximize our contributions."

3M’s fluorescent orange Diamond Grade reflective sheeting brings attention-getting visibility to work zones in all light conditions. In addition to superior nighttime retroreflectivity, the sheeting’s highly conspicuous fluorescent technology garners added visual attention during the hours of dawn, dusk, daytime and in inclement weather. Fluorescent orange material is recognized at greater distances and with a more accurate perception of color than non-fluorescent products, providing positive guidance even in compromised work zone conditions and helping to reduce the potential for incidents and accidents. 3M offers a full line of high performance materials for temporary traffic control including reflective sheeting for signs and traffic control devices, and 3M™ Stamark™ Wet Reflective Removable Tape for all-weather performance in work zones.

About 3M Traffic Safety Systems

Since inventing reflective materials more than 70 years ago, 3M Traffic Safety Systems has been the worldwide leader in developing products, systems and services for the transportation safety, traffic management, vehicle registration and commercial transportation markets. For more information about 3M Traffic Safety Systems and our products, visit

About 3M

3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs 84,000 people worldwide and has operations in more than 65 countries. For more information, visit or follow @3MNews on Twitter.

Marcia Lozier
3M Traffic Safety Systems Division
(651) 733-3879

3M Traffic Safety Systems Division
3M Center, Building 235-3A-09
St. Paul, MN 55144-1000