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3M Brand Identity

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Web Site b (Worldwide)

Home Page
  • Large people image is the main point of focus; person is holding a 3M communication
  • Supporting imagery highlights elements included in identity system and Web site (trademark symbols, templates, etc.)
  • Montage banner is narrow, allowing more space for Web page content area
  • Montage messaging type is large; lines of type touch the montage field
  • Montage messaging type uses different sizes and weights of Helvetica Neue Condensed
  • Content area of page uses appropriate font styles and sizes

Learn more about Web Site standards

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  • Montage “sliver” leverages home page montage color and imagery
  • Examples shown at large size for readability

Learn more about Web Site standards

< < Back to Web and E-mail Announcements & Promotions
< < Back to Examples Index