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3M Brand Identity

Identity Strategy & Policies
Identity Elements
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Web & E-Mail Announcements & Promotions


Web Site a (Worldwide)


  • Color is rich and engaging
  • Image of woman comes forward and secondary images recede behind transparent layers of deep color
  • Montage messaging type uses mix of type sizes and is easy to read
  • Content area of page uses appropriate font styles and sizes

Learn more about Web Site standards

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