Annual Report (U.S.)

Cover

Cover

• Eye contact from primary image connects to viewer
• Effective positioning of translucent, overlapping shapes
• Vibrant orange, yellow, and blue colors visually support message of “magic”
• Good mix of different-sized people, product and pattern images

Inside Spread

• Imagery extends cover montage colors and breaks up page in an interesting way
• Typographic collage is large and easy to read; lines of type are touching
• Large center image directs focus to typographic collage
• Uses Helvetica Neue Condensed for headlines, subheads and captions
• Axis lines lead the eye around the composition
• Limited copy lets the imagery tell the story on this high-level communication

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Inside Spread