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Literature

 

Annual Report (U.S.)

 

Cover

Cover

Cover

  • Eye contact from primary image connects to viewer
  • Effective positioning of translucent, overlapping shapes
  • Vibrant orange, yellow, and blue colors visually support message of “magic”
  • Good mix of different-sized people, product and pattern images

Inside Spread

  • Imagery extends cover montage colors and breaks up page in an interesting way
  • Typographic collage is large and easy to read; lines of type are touching
  • Large center image directs focus to typographic collage
  • Uses Helvetica Neue Condensed for headlines, subheads and captions
  • Axis lines lead the eye around the composition
  • Limited copy lets the imagery tell the story on this high-level communication

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Inside Spread

Inside Spread