Vision, Objectives & Strategies

3M Brand Identity Vision

We earn customer loyalty and respect when we effectively differentiate from our competition, communicate and reinforce the 3M brand strategy. The 3M brand identity standards serve to continually reinforce our frame of reference and the 3M brand promise.

• Frame of Reference

  Diversified Technology Company

• 3M Brand Promise

  Practical and ingenious solutions that help customers succeed

The 3M brand stands for trust, leadership, quality and innovation. 3M strategic brands provide relevance and differentiation.

3M Brand Identity Objectives

The objectives of our brand identity system are to:

• Consistently express the 3M brand — our promise, personality and values.
• Manage the value of the 3M brand and strategic brands to instill familiarity, reinforce the experience and protect our equity.
• Provide tools to facilitate consistent delivery of the brand promise with every point of contact.

3M Brand Identity Strategies

To build a truly global brand, we need to maximize awareness of our single, unifying 3M brand. To achieve this, our strategies are to:

• Increase familiarity of the 3M brand identity through consistent application of our identity standards worldwide.
• Build equity in identity assets that are globally recognized.
• Build market leadership in every market we serve.