Message to Employees and Suppliers

To All 3M Employees and Suppliers:

Across languages, cultures and diverse markets, people around the world come to know 3M products and services through our brand. In more than 190 countries, the 3M brand identity is a powerful, unifying strategy for communicating the value, trust, leadership and ingenuity of the 3M brand. When 3M is consistently recognized for these characteristics, we build our familiarity and market leadership. This, in turn, increases the value of our brand, bringing benefits to all of our businesses.

Our ability to build a truly global brand depends on how well we all understand and use the 3M identity system. We have many customer touchpoints, but we have one constant and unifying brand. Every 3M employee and supplier partner should understand and consistently apply the 3M identity system from the simplicity and power of our logo in 3M Red to consistent application of typography and imagery to clear communication and support of our unique brand promise and key messages.

The 3M brand identity standards are tools for you to use. They are the foundation for building our global brand. They will help you communicate 3M leadership and build business success. You will find more information within this site to help you confidently execute our identity strategy and build 3M brand strength.

Global brand recognition and confidence in our brand ensures that we continue to build stronger customer relationships, sales and 3M businesses around the world now and in the future. You are required to understand and apply these principles.