Internal & Business Logo Development Policy

3M has one logo and it is recognized as a valuable asset for our company. The development of logos for internal departments, Web sites, trademarks and products dilutes the power of the 3M brand, confuses customers and audiences, increases legal risk, and wastes 3M resources.

All internal and external communications should help protect and grow the 3M brand, as well as approved strategic brands, and should be developed with adherence to the standards provided throughout this site. Therefore, development of internal and business logos is not permitted. Follow the enhanced identity system when separating the 3M logo from all graphics.

What constitutes an internal or business logo? As a rule of thumb, any kind of graphic element (photographs or illustrations) consistently linked with your business, brand, product or service name is considered a logo.

Please note: There is a distinction between the development of new logos and the creation of a theme. Key messages and images may be combined to create a themed montage for a specific program or event. Themes may be carried over with minimal changes for annual programs and events. Themed montages are never connected to the 3M logo. Nor do they replace or become a new logo. New logos are not allowed.

If you have questions about this policy, contact a member of the Corporate Identity and Design department at 651-733-5417 for guidance.