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3M Brand Identity

 
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Expressing 3M Brand Identity


In an organization as large and diverse as 3M, there is a continuous stream of new products, new initiatives and new acquisitions. Ad campaigns, packaging and literature are created for a wide array of products targeted to a broad mix of audiences around the world. Each of these communications carries a message about a specific business, brand or product, as well as an overall message about 3M.

The goals of the 3M brand identity system are to:

  • Provide an impactful and efficient way for business entities to communicate the uniqueness of their offerings.
  • Leverage and build the strength and value of the 3M brand through consistent and thoughtful application across all communications.
  • Create a globally recognized, visual impression to differentiate 3M from its competitors.

The 3M brand identity system uses distinct visual fields and defined elements to convey the 3M and business brand messages for all communications.

Express 3M Brand