Getting Started

This page includes some basic tools to get you started implementing the 3M brand identity system. Additional tools and resources will be posted as they are developed. Please review the site before initiating new projects to ensure you have the most current information available.

It is important that you and your suppliers are aware of the 3M brand identity system and standards. At a minimum, you should review the Identity Strategy section, all of the pages in the Identity Elements section and the Identity Standards that apply to your specific application.

The 3M Corporate Identity and Design team can provide tools and guidance for developing and visually expressing your brand’s value proposition and key messages through the brand identity system.

3M Montage Tutorial

This tutorial takes you through the steps involved in building effective 3M montages.

3M Montage Tutorial (PPT, 2.9 MB)

3M Creative Brief

For 3M employees only: Complete and submit an approved Creative Brief form to suppliers when initiating 3M design or development projects.

3M Expressing the Value Proposition Tools

For 3M employees only: To view this resource for bringing your brand's value proposition and key messages to life using the 3M brand identity system, select "Expressing the Value Proposition" under the Planning category on the Marketing Communications Resource Center. Contact us if you need assistance with these tools.