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3M Brand Identity

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Trademark Protection

Our success depends on the thousands of interactions people have with our products, brands and services every day. People choose 3M products over others because of our reputation for providing practical and ingenious solutions. This section helps you understand how to protect our trademarks to ensure brand-loyal customers continue to select our brands for their business and personal lives.

General Guidelines

You can help protect our valuable trademarks, and well-earned reputation.

First Use, Later Use Option

Understand when to use…and not use…the TM symbol.

Press Releases

The rules are different when writing for the press.

Verbal Communications

Take care when talking about 3M trademarks.