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3M Brand Identity

Identity Strategy & Policies
Identity Elements
Brand Licensing & Alliances
Contact Information

Message to Employees and Suppliers

To All 3M Employees and Suppliers:

Across languages, cultures and diverse markets, people around the world come to know 3M products and services through our brand. In more than 190 countries, the 3M brand identity is realized through a powerful, unifying strategy for communicating the value, trust, leadership and ingenuity behind our brand. When 3M is consistently recognized for these characteristics, we build our familiarity and market leadership. This, in turn, increases the value of our brand, bringing benefits to all of our businesses.

Our ability to build a truly global brand largely depends on how well we understand and apply the 3M identity system. We have many customer touchpoints, but we have one constant and unifying brand. Every 3M employee and supplier partner should understand and consistently apply the 3M identity system, which addresses the following:

  • Simplicity and impact of our logo in 3M Red
  • Consistent application of typography and imagery
  • Clear communication and support of our unique brand promise and key messages

Such practices drive the content of the 3M brand identity standards, providing the foundation for building our global brand. They will help you communicate 3M leadership and build business success. You will find more information within this site to help you confidently execute our identity strategy.

As we continue to build stronger customer relationships, sales and 3M businesses around the world now and in the future, a clear and consistent brand identity strategy is critical. You are required to understand and apply these principles.