3M Brand Identity System Enhancements

The 3M Brand Identity System has recently been enhanced to capture the momentum of the brand reinvigoration initiative. Leveraging the successful foundation established in 2007, we’ve maintained the spirit of the current identity system while providing more flexibility and new tools to help you tell the story of how at 3M, one idea leads to the next to make progress possible for our customers.

The 3M Brand Identity System is built on three key visual elements to convey the 3M and business brand messages across all communications:

1. a 3M Red logo on a white background with adequate clear space to ensure visibility and prominence of the 3M logo
2. Helvetica Neue Condensed typography because it is contemporary, easy to read and globally available
3. a 3M montage design, to reflect the brand essence and provide an essential “unified look, globally and across businesses

Learn about all of the Design Elements you can use to enhance your communications.