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3M Brand Identity

Identity Strategy & Policies
Identity Elements
Brand Licensing & Alliances
Contact Information

Getting Started

This page includes some basic tools to help you start implementing the 3M Brand Identity System. Additional tools and resources will be posted as they are developed. Please review the site before initiating new projects to ensure you have the most current information available.

It is important that employees and suppliers are aware of the 3M Brand Identity System and Standards. At a minimum, you should review the Identity Strategy section, all of the pages in the Identity Elements section, and the identity standards that apply to your specific application.

Contact the 3M Brand Identity and Design team for additional tools and guidance to help you develop and visually express your brand’s value proposition and key messages using the 3M Brand Identity System. 

3M Brand Identity Enhancements

See how the identity system has been enhanced to build on the momentum of the brand reinvigoration initiative.  

3M Montage Tutorial

This updated tool takes you through the steps involved in effectively implementing 3M montages.

  3M Montage Tutorial (PPT, 15MB)

Design Templates

These advertising and literature templates will help you start developing 3M communications.

3M Creative Brief

For 3M employees only: Complete and submit an approved Creative Brief form to suppliers when initiating 3M design or development projects.

3M Expressing the Value Proposition Tools

For 3M employees only: To view this resource for bringing your brand's value proposition and key messages to life using the 3M Brand Identity System, select "Expressing the Value Proposition" under the Planning category in the Marketing Communications Resource Center. Contact us if you need assistance with these tools.