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3M Brand Identity

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Identity Strategy & Policies


While over the past few years we’ve made some exciting changes to our brand identity system, the strategy behind it remains the same. This section outlines the strategic elements that serve as the foundation of our brand and drive the visual expression through our brand identity system.

Message to Employees and Suppliers

Welcome to the 3M Brand Identity Standards Web site.

Vision, Objectives & Strategies

Read the strategy behind our brand identity system.

Expressing the 3M Brand Identity

Get a high-level view of the brand identity system.

Internal and Business Logo Development

Help us protect the value of the 3M brand.