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3M Brand Identity

Identity Strategy & Policies
Identity Elements
Brand Licensing & Alliances
Contact Information

Web & E-Mail Announcements & Promotions


E-Mail Promotion (U.S.)


  • Montage leverages design from integrated campaign
  • Large people image is prominent; shows a variety of ages and ethnicities
  • Montage messaging type is concise; supports the campaign theme
  • Montage messaging type uses Helvetica Neue Condensed

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