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3M Brand Identity

Identity Strategy & Policies
Identity Elements
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Web & E-Mail Announcements & Promotions


E-Mail Announcement a (U.S.)


  • Montage leverages design elements from Identity Web site banner with more action-oriented people image
  • Montage messaging type is large and concise; lines of type touch the montage field
  • Montage messaging type uses different sizes and weights of Helvetica Neue Condensed

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