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Packaging & Labeling

 

Product Package (Brazil)

 

Package
  • Montage design conveys excitement and shows product-in-use in an interesting way
  • Overall color theme of red, violet and black is used throughout package design
  • 3M Red logo and product name have strong retail presence using the 1:1 size relationship
  • Product name, generic descriptor, features and benefits and logistical information use black Helvetica Neue Condensed
  • Features and benefits stand out using bullets below the montage field
  • Circular seal (violator) breaks out of the montage field

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