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3M Brand Identity

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Packaging & Labeling


DVD Label (U.S.)


  • Layout supports identity system approach of montage field over white with identifier text in upper left and 3M Red logo in lower right “corners”
  • Effective layering of translucent shapes provides dimension
  • Helvetica Neue Condensed identifier text and supporting copy
  • Strong product images against colored background

Learn more about Packaging & Labeling standards.

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