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Literature

 

Internal Identity Guidelines (Germany)

 

Cover

Internal

  • Incorporation of 3M communications in montage is relevant for identity guidelines
  • Color is pleasing and complements people and “product” images; provides contrast for white montage messaging type
  • Montage messaging type is large and concise

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Inside Page

Internal


 

 

  • Top montage banner leverages cover montage color and imagery
  • Use of Helvetica Neue Condensed for headlines and subheads and Times for body copy
  • Maximum white space and minimal copy provide excellent readability

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