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3M Brand Identity

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Billboard (Brazil)



  • Position of URL in upper left corner is prominent
  • Large people images support message of customer benefits from 3M innovations
  • Pattern image draws eye to montage message
  • Axis lines provide structure and movement
  • Large image on the left breaks out of the montage field and includes a radius corner
  • Montage messaging type is large and concise; lines of type touch the montage field
  • Adequate clear space around the 3M Red logo

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