Design Elements

A strong brand identity system requires consistent application of the design elements to all communications. This section will teach you the power of a 3M montage, and provide standards for selecting and positioning imagery and typography within a grid or template.

3M Montage

The foundation of our brand identity system.

Imagery

Authenticity and relevance. A picture is worth a thousand words. Choose them wisely.

Typography

Implementing 3M's corporate font – Helvetica Neue Condensed.

Grids & Templates

Use these tools to organize and design 3M communications.