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3M Brand Identity

Identity Strategy & Policies
Identity Elements
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Design Elements

A strong brand identity system requires consistent application of the design elements to all communications. This section will teach you the power of a 3M montage, and provide standards for selecting and positioning imagery and typography within a grid or template.

3M Montage

The foundation of our brand identity system.


Authenticity and relevance. A picture is worth a thousand words. Choose them wisely.


Implementing 3M's corporate font – Helvetica Neue Condensed.

Grids & Templates

Use these tools to organize and design 3M communications.