A strong brand identity system requires consistent application of the design elements to all communications. This section will teach you the power of a 3M montage, and provide standards for selecting and positioning imagery and typography within a grid or template.
The foundation of our brand identity system.
Authenticity and relevance. A picture is worth a thousand words. Choose them wisely.
Implementing 3M's corporate font – Helvetica Neue Condensed.
Use these tools to organize and design 3M communications.