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3M Brand Identity

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3M Logo Relationships

The 3M logo is generally positioned in either the upper left or lower right corner of a communication. In some applications, other positioning is more appropriate. See specific application standards for more information.

Endorsed Relationship

Use the logo as an endorsement for most applications.

3M Logo Relationship

Position the logo in the upper left corner for the following applications:

3M Logo Relationship

Branded Relationship

Use the branded relationship when 3M is the primary brand of a product, trademark or service. Set the text flush-left below the logo.

Applications include:


3M Logo Only

When no other specific brands, products or services are being promoted, the 3M logo alone represents the company “voice” and identifies the object, communication or media as representing 3M as a whole. In this case, other positioning may be more appropriate.

Applications include:

3M Logo Relationship

3M Organizations

Businesses, organizations and locations/facilities that serve a legitimate business purpose for 3M may leverage the 3M logo to communicate this.