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3M Brand Identity

Identity Strategy & Policies
Identity Elements
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Identity Elements


The 3M Brand Identity System is designed to provide a consistent expression of our brand globally, while offering flexibility for each business to promote its products and services to its unique customers and end users. This section provides an overview of those key identity elements.

3M Logo

Learn how to use our logo, the anchor of our brand identity.

Design Elements

Find the core design elements that you need to create on-brand communications.