3M Montage

Typographic Treatments

Use the guidelines below to understand how certain typographic treatments are used throughout the 3M brand identity system.

Montage Messaging Type Montage messaging type should have purposeful graphic impact and be considered more than just key words mixed together. It is a graphic element that is as important as the imagery that is selected. Consider size and placement. Type within the montage field is larger in size and reversed out in white, aligned along the bottom edge of the image area. Type underneath (touching) the montage field is smaller in size. Use a mix of Helvetica Neue 47 Light Condensed for large words and Helvetica Neue 57 Regular Condensed for smaller words. Do not use italics or all caps.

Typographic Collages Typographic collages are typically used for inside spreads on print communications, but can be used wherever they visually enhance the design. They should not be used on the same surface as a full 3M montage. Use for pull quotes or key phrases. Should appear to be one unit rather than separate words or lines. Stagger justification of lines to create movement. Words use negative tracking (-25). Use a mix of point sizes to highlight key words or phrases. Example uses 70pt-90pt. Create each line of type in a separate text box for easier positioning. Helvetica Neue 47 Light Condensed is recommended when creating large type collages. Use a single color that complements the layout. Do not use italics or all caps.

Mixing Type Sizes for Consistent Letter Width

When typographic collages use a mix of dramatically larger and smaller type, set the larger word in Helvetica Neue 47 Light Condensed and the smaller word in Helvetica Neue 57 Regular Condensed as seen in the example below. This allows the letter widths to have the same general appearance creating visual balance.