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3M Brand Identity

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Design Elements


A strong brand identity system requires correct and consistent application of the basic design elements to all communications. This section will teach you the basics of a 3M montage, and provide standards for selecting and positioning imagery and typography within a grid or template.

3M Montage

Not all montages are 3M montages. Discover the difference.

Imagery

A picture is worth a thousand words. Choose them wisely.

Typography

Introducing 3M’s new corporate font – Helvetica Neue Condensed.

Grids & Templates

Use these tools to organize and design 3M materials.