3M Red

3M Red is a bold, dynamic color that makes our logo recognizable and memorable. Thanks to the billions of impressions created through our communications, the 3M logo has gained awareness and familiarity in every corner of the world. Always use a 3M Red logo when designing 3M communications. Use the chart below to determine the correct color formula for your needs, and always match to a 3M Red swatch.

Standards Use 3M Red for all applications with two or more colors. Use black only when one-color application is required. Print applications: Use 3M Red as a spot color whenever possible. The four-color process formula (CMYK) is an acceptable alternative. Electronic applications: See the RGB or Hexadecimal formulas listed below. Request Swatch Sheets

Print (preferred): 3M Red as a Spot Color – A special mix ordered from Kohl & Madden Ink Co.

3M Red Ink as a Spot Color

3M Red is a special mix of PANTONE MATCHING SYSTEM® ink colors familiar to most ink manufacturers and qualified 3M contracted printers. Do not substitute other close matching Pantone or other ink colors for 3M Red. However, there are instances when the 3M Red spot color is not available. In these situations, use of the four-color process formula (CMYK) is acceptable. Always match to a 3M Red swatch.

Pre-mixed ink is available from Kohl & Madden Ink Co.

Kohl & Madden Ink Co.
Technical Services Department
800-367-4657
612-378-9000

Download 3M Red Ink formulation specifications (PDF, 59.5 KB)

Print (acceptable alternative): CMYK – Cyan 0; Magenta 100; Yellow 90; Black 0

Electronic: RGB – Red 255; Green 0; Blue 0

Web : Hexadecimal – #FF0000

Silk Screen: PMS 485

Colored Film: 3M™ Scotchcal™ Graphic Film – Tomato Red

Embroidery Thread: Isacord™ Thread #1900 or Madiera® Thread #1147

Paint:

PANTONE Color Disclaimer

The colors shown on this page and throughout this Web site have not been evaluated by Pantone Inc. for accuracy and may not match the PANTONE® Color Standards. For accurate standards, refer to the current edition of the PANTONE® Color Formula Guide.

PANTONE® and PANTONE MATCHING SYSTEM® are registered trademarks of Pantone Inc. DEVOE High Performance Coatings is a trademark of ICI Paints World Group. Isacord is a trademark of Ackermann Threads. Madiera is a registered trademark of Madiera.