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3M Brand Identity

Identity Strategy & Policies
Identity Elements
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This example shows Minimal Third Party Reference, or simple identification, of a third party relationship in 3M advertising.

  • Make the 3M identity the most prominent.
  • As with any 3M communication, follow general 3M identity standards for the advertisement that you are creating.
  • Clarify the relationship between 3M and the affiliated company based on the precise legal arrangements in place.
  • Place the third party logo and relationship copy (such as “Distributed by) in a location clearly separated from the 3M logo.
  • Scale the third party logo at 1/2 to 3/4 the M-height of the 3M logo. The goal is to maintain the prominence of the 3M logo and make clear that the ad is from 3M, and not the third party.
Third-Party Communications Leveraging 3M