Well-executed and thoughtfully placed advertising has a significant impact on any company’s identity. So advertising merits special attention when communicating third party relationships.
• The final design always should look like a third party advertisement, not an ad from 3M. Avoid placing the 3M logo and descriptor in a corner that can be perceived as the sign-off or originator of the ad.
• Make sure the 3M logo doesn’t dominate yours. Show your company’s logo 2 to 4 times larger than the 3M logo. Usually your logo should be 2 times the height of the 3M authorized relationship artwork, as shown in the example below.
• Explain your affiliation to 3M using the proper authorized-relationship artwork.