3M with other Third Parties
Well-executed and thoughtfully placed advertising has a significant impact on any company’s identity. So advertising merits special attention when communicating third party relationships.
• The final design always should look like a third party advertisement, not
an ad from 3M or any of the other affiliates.
• Do not use the authorized relationship artwork. Instead, use just the
3M logo in 3M Red.
• Near the group of affiliated logos include a clarifying statement about the
type of relationship, such as “Authorized Dealer” or “Manufacturers’
• Make sure that the third party logo is more prominent than the 3M logo or
the logos of the other affiliated companies. Scale the 3M logo and the other
affiliate logos in a similar size and group them away from the third