Skip to Primary Navigation Skip to Site Navigation Skip to Main Content All 3M.com Site Map

3M Brand Identity

Identity Strategy & Policies
Identity Elements
Applications
Brand Licensing & Alliances
Resources
Contact Information

3M with other Third Parties

Advertising



Well-executed and thoughtfully placed advertising has a significant impact on any company’s identity. So advertising merits special attention when communicating third party relationships.

• The final design always should look like a third party advertisement, not
  an ad from 3M or any of the other affiliates.

• Do not use the authorized relationship artwork. Instead, use just the
  3M logo in 3M Red.

• Near the group of affiliated logos include a clarifying statement about the
  type of relationship, such as “Authorized Dealer” or “Manufacturers’
  Representative.”

• Make sure that the third party logo is more prominent than the 3M logo or
  the logos of the other affiliated companies. Scale the 3M logo and the other
  affiliate logos in a similar size and group them away from the third
  party logo.