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3M Brand Identity

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Third Party Communications Leveraging 3M

If you are an authorized affiliate who wants to leverage your relationship with 3M, this section is for you.

Make Your Identity the Most Prominent

The examples and standards outlined here are designed to make it easy for customers to tell that your communications are from you — not from 3M. While it is beneficial to you, to 3M and to your customer to show your relationship with 3M, your identity should be the most prominent.

Your brand, company name or logo should be more visible than 3M’s. To make sure of this, show your company’s logo at least 2 times the M-height of the 3M logo, and ideally 3 or 4 times the M-height. Usually your logo should be 2 times the height of the 3M authorized relationship artwork, as shown in the example below.
Third-Party Communications Leveraging 3M

Explain Your Affiliation to 3M

Always clarify your relationship to 3M when you use the 3M logo. The text that describes this relationship should appear stacked underneath the 3M logo, as shown in the artwork below. (Retailers are exempt from this requirement).
Set the descriptive text in Helvetica Neue Condensed 57 Regular, uppercase and lowercase. Show the descriptive text in black on white or light backgrounds and in white on dark backgrounds. Use 3M Red for the 3M logo whenever possible. Use black for the 3M logo only when one-color reproduction in required.
Third-Party Communications Leveraging 3M

The following are some of the descriptive phrases you might use. The final selection is determined by the legal arrangements you have with 3M:
• Authorized Distributor
• Authorized Fabricator
• Authorized Applicator
• Approved Converter
• Approved Sealer
• Manufacturer's Representative

Indicate the 3M products or services that you represent. However, do not use a 3M business unit designator, such as a division, department or project.
Third-Party Communications Leveraging 3M

Even if you represent more than one 3M business or product, there should be only one 3M logo displayed or linked to a category in your communications.