By working with other leading companies to develop and market innovative products and services, we can both reduce costs, extend market reach and increase revenue streams. For both parties to benefit, it is important that the customer understands the relationship between 3M and approved converters, dealers, distributors, manufacturer's reps, fabricators, converters, retailers and suppliers. This section offers standards to help these companies leverage and protect the value of the 3M brand.
Using the 3M Logo
The 3M logo is a key element of our brand identity. Its consistent usage enhances marketplace recognition. Refer to the 3M Logo Standards (link) of this site for more information. Contact the 3M Corporate Identity and Design department if you have questions about using the 3M logo.
Third party affiliates should avoid the following:
The examples below demonstrate incorrect uses of the 3M logo.
Protecting 3M Trademarks
Using 3M trademarks correctly protects their value. Every time you mention a 3M product in your communications, use its full and accurate legal trademarked name.
The purpose of a trademark is to identify products and distinguish them from those manufactured and sold by others. The only way to be sure a trademark is legally protected is to use it properly and consistently in all communications in exactly the way it was registered.
Managing the Relationship
Actively managing relationships with authorized third parties is key to mutual success.Find out what is needed
Typically, a third party affiliate will contact 3M with a request for assistance in communicating their 3M relationship. Calls and inquiries to 3M general offices usually are referred to Corporate Identity and Design Department.
Once the 3M business learns of the third party request, the authorized status of the third party must be confirmed. Legal agreements and the exact nature of the relationship should be clear.
The 3M logo may not be used by a third party without a trademark license. Existing official distributor agreements include a trademark license. However, if the affiliation is not via a distributor agreement, a simple, standard trademark license needs to be established.
Contact your legal representative for the right documents and advice.Monitor their messages
The 3M business must monitor the communications created by the third party that mention the 3M relationship.
Make sure that their message is accurate, correctly expresses their affiliation with 3M, and is consistent with the licensing agreement.
Be aware of language used in marketing materials that may confuse the reader. For example, all such communications should avoid the word “partner,” since this has legal connotations that are broader than most third party affiliations.