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3M Brand Identity

Identity Strategy & Policies
Identity Elements
Brand Licensing & Alliances
Contact Information


Co-branding is an umbrella term for many relationship branding connections. Because "co-branding" has a variety of definitions, we have agreed on one common definition for use at 3M: “Co-branding is the use of one or more trademarks from two or more companies for the marketing of specific goods, services or events." This section provides standards for enhancing and protecting 3M and partner brands for the co-branding relationships listed below. Third-Party Relationship standards are provided in a separate section. Look for changes to the standards and the examples shown in this section in 2007.

Ingredient Branding

Promoting 3M brands as part of other products.

Joint Ventures

Clearly expressing brand ownership of our business ventures.

Joint Marketing

Defining brand hierarchy for joint marketing efforts.

Licensed Merchandise

Featuring other brands on 3M products.

Private Labeling

Labeling 3M products without the 3M brand.


How 3M connects through community sponsorships.