Co-branding is an umbrella term for many relationship branding connections. Because "co-branding" has a variety of definitions, we have agreed on one common definition for use at 3M: “Co-branding is the use of one or more trademarks from two or more companies for the marketing of specific goods, services or events." This section provides standards for enhancing and protecting 3M and partner brands for the co-branding relationships listed below. Third-Party Relationship standards are provided in a separate section. Look for changes to the standards and the examples shown in this section in 2007.
Promoting 3M brands as part of other products.
Clearly expressing brand ownership of our business ventures.
Defining brand hierarchy for joint marketing efforts.
Featuring other brands on 3M products.
Labeling 3M products without the 3M brand.
How 3M connects through community sponsorships.