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3M Brand Identity

Identity Strategy & Policies
Identity Elements
Brand Licensing & Alliances
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Brand Licensing & Alliances

Brand licensing and strategic alliances are powerful marketing strategies. Find out how to create and communicate strong alliances that retain the strength and integrity of 3M brands and trademarks. Learn how to clearly depict various branded relationships with an eye on building brand strength.

Alliance Development Process

Get the information you need to create strong, profitable, strategic alliances.

Brand Licensing

Understand how best to enhance and protect 3M and partner brands in brand licensing relationships.

Third-Party Relationships

High-level guidance on how to clearly communicate third-party relationships.