The event represented in this example is a fictitious National Sales Meeting. Because the meetings typically focus on teamwork, performance, competitive knowledge, and strategy a baseball theme is chosen to leverage these key messages. Do not use logos, trademarks, or other properties 3M does not own or have permission for in the designs.
- Tie the message and imagery to the core theme and the subject matter’s value proposition, benefits, or brand promise.
- Design the themed montage so it can be leveraged and integrated throughout other materials.
- Follow the standards for literature covers or download a template.
- Montage is designed to be adapted to multiple layouts.
- Messaging is clear, concise, and informative.