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3M Brand Identity

Identity Strategy & Policies
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Packaging & Labeling

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Recent enhancements to the content and functional abilities of this section now require it to be secured. These include more detailed documentation of process, best practices and access to digital assets.

Packaging and Labeling

Packaging is one of the most prominent vehicles for marketing and selling 3M products. To help customers around the world easily locate, select or purchase 3M products, it is imperative that all packages clearly and consistently reflect the 3M brand within which the product is positioned.