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3M Brand Identity

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Packaging & Labeling


Packaging is one of the most prominent vehicles for marketing and selling our products. To help customers around the world easily locate and purchase 3M products, it is imperative that all packages clearly and consistently reflect the 3M brand identity system. This section describes all of the elements required on 3M packaging and provides standards for applying the brand to all of our products and packages.

Package Design

Designing the total package for maximum impact.

Package Types

Reinforcing the brand from warehouse to end-user.

Package Components

Identifying the components you need to develop your 3M package design.

Package Shipper Labels

Requirements for designing shipper labels for 3M branded products.

Product Identity

Making our mark on 3M brands and products.