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3M Brand Identity

Identity Strategy & Policies
Identity Elements
Brand Licensing & Alliances
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Web Sites

Unlike any other media before it, the Web is far more than just a communications tool — it is a revolutionary way of doing business.

The Web offers unprecedented opportunities for our company and unique challenges to maintaining a strong and unified brand identity. More than ever before, we need to rely on our commitment to offering practical and ingenious solutions to build customer loyalty.

3M Web sites will ultimately play a lead role in bringing the enhanced 3M brand identity to life. Today, standards for building and applying the 3M Montage exist, and are posted on is a password-protected website. If you do not have access to the 3M system, contact Corporate eBusiness with questions, comments, or additional best practice ideas relating to this topic.

Together, the 3M Brand Identity and Design and e-Productivity [PROVIDE URL]will partner to develop more robust standards and guidelines which will apply specifically to 3M Web sites. As these standards are developed, they will continue to be posted on

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