Presentations

The primary objective of every presentation is to increase understanding and make a favorable impression of 3M — for both external and internal audiences. Effective 3M presentations exemplify and bring relevance to 3M’s value proposition and key messages; they convey an understanding of the prospect’s, customer’s or partner’s challenges; and they offer 3M’s solutions. A tutorial on how to design presentations using the 3M Identity System can be found in the Download area.

Presentation Templates

Nine "generic" templates have been created for general 3M use, and can be downloaded from the 3M Digital Media Repository. These are intended to be used only by 3M employees, and only for 3M-related presentations.

These templates can be used as is, or as the foundation for modifying and creating your own tailored presentation(s). Contact the 3M Identity and Design department for more information!

  Download Presentation Templates

Standards

• Refer to the presentation tutorial for more information on building presentations.
• Refer to the 3M montage page for guidelines on building a montage. Consider leveraging a 3M montage developed for other applications for your division’s, brand’s or product’s cover slide. Be sure the montage imagery and key message reflects the content of the presentation.
• If not using a template, import the 3M logo as a JPG file or embed it as a font. This is critical for the 3M logo font to function properly for external recipients and on computers where the font is not installed.
• The 3M clear zone is a control space above and to the left of the 3M logo. Do not place any type or images (except the confidentiality statement, copyright statement, and the 3M montage field, which spans the entire width of the slide) within the 3M clear zone.

Title Slide

  Download Tutorial (PPS, 526.5 KB)

Closing Slide (Optional)

  Download Tutorial (PPS, 526.5 KB)

Standards

• The left-side vertical bar leverages imagery from the title slide montage field. Choose a sliver of montage imagery that does not compete with the text and imagery on the text slides.
• Charts and graphs utilize colors from the title slide montage.
• Images are positioned in the copy and image area. Use engaging imagery to visually accentuate your message. Use high-quality photography rather than clip art.
• Do not use text slides as a script. Use brief, concise statements and verbally tell the story in your own words. Make sure that text and narration complement each other.
• The 3M clear zone includes the page number, presentation title and 3M logo. Do not place any other text or images in the 3M clear zone.

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Closing Slide (optional)

  Download Tutorial (PPS, 526.5 KB)

Standards

• For the closing slide, you may repeat the title slide or create a closing message using the text slide.
• Also, the slide above may be used as the final slide of your presentation.
• A 200pt 3M Red logo is horizontally and vertically centered on a white background.
• The copyright statement is horizontally centered.

Video & Multimedia

One of the best ways to reach audiences is through appealing, engaging, high-tech presentation formats such as video or multimedia. Some multimedia formats include CD-ROM, DVD, kiosks and interactive displays. The following guidelines are designed to help you create video and multimedia pieces that correctly use the 3M identity elements and most effectively speak to your audiences. Contact Doug Salmela at 651-733-5442 before developing any video or multimedia presentation.

Sound

Just like imagery, the use of sound in video and multimedia pieces is a powerful way to communicate with our audiences and adds another level of unity to the piece — especially in the case of video. It is important to carefully consider the messages conveyed, the tone in which they are transmitted and how our audiences will hear them.

Music

Music should complement and enhance the message and presentation, and not hinder it in any way. Consider choosing a simple theme that will not overwhelm the piece and to repeat it using different instruments and cultural styles for a more global feel.

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