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3M Brand Identity

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Promotion, Program & Event Applications


The communication examples below were developed to demonstrate how a theme may be extended across multiple applications for any 3M promotion, program or event. Additional guidelines are available for .

When evaluating any 3M brand communication, ask yourself:

  1. Do I immediately recognize 3M?
  2. Does it include the three key visual elements of the 3M Brand Identity System? 1) a 3M Red logo on a white background; 2) Helvetica Neue Condensed typography; 3) a 3M montage.
  3. Does it tell a story of how one idea leads to another?

The examples below were developed to support a fictitious National Sales Meeting, though the same general design principles would apply to other promotions or programs. Because sales meetings typically focus on teamwork, performance, competitive knowledge, and strategy, a sports theme was developed to reinforce these ideas.


Promotion, Program & Event Applications

  • Follow the standards for literature or download a template.
  • Design themed 3M montages so they can be leveraged and integrated throughout other communications.

Print Advertising & Direct Mail

Promotion, Program & Event Applications

Promotional Email and Web Page

Promotion, Program & Event Applications

  • Follow the standards for E-mail Marketing or Web sites for integrating the theme design and messaging for these applications.
  • Messaging should be limited to the event name or theme and call to action statement.

Signage and Name Tags

Promotion, Program & Event Applications

  • Themed 3M montage is adapted to appropriate size and shape.
  • Themed montage is minimized in signage and name tags, to support directional, functional or personal information.
  • Follow the standards for 3M Branded Merchandise for integrating the theme design and messaging on these applications.

Introductory Kit/Sample Pack

Promotions, Programs & Events

  • Themed introductory kits can be made more memorable by adding other related elements, objects, or artifacts.
  • Common design elements are integrated into each item to maintain consistency.


Promotions, Programs & Events

Promotion, Program & Event Applications

Promote 3M and build loyalty by giving your employees, partners and customers 3M Branded Merchandise such as shirts, caps, jackets, pens and mugs.

  • If feasible, incorporate themed 3M montage elements across the top of plaques.
  • Use only 3M approved suppliers.