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3M Brand Identity

Identity Strategy & Policies
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Branded Merchandise

Merchandise with 3M Logo and 3M Montage

In addition to the 3M logo, other key visual elements from the 3M Brand Identity System can be used on apparel and promotional materials to reinforce the 3M brand essence, or to identify 3M as the sponsor, promoter or agent of trade show, program or event.

Visit the Merchandise with 3M Logo Only page for guidance on applying the 3M logo and text only to branded merchandise. Visit the Promotions, Programs & Events section for guidance on applying the 3M logo with thematic imagery for specific programs and events. Visit the 3M Logo Application Standards page to learn how to apply the logo and other elements to different materials. Visit the 3M Branded Merchandise eStore to order 3M branded merchandise.

Programs & Events


  • Always use a 3M Red logo. Position the logo over a white background for maximum prominence.
  • Only one 3M logo can appear per visual surface (side of a mug, front or back of a shirt, etc.).
  • Position the logo prominently with at least 1/2 "M" clear space on all sides.
  • Follow the same general approach as literature, advertising and for design and positioning of 3M montages, montage messaging and typographic collages on branded merchandise.