3M Red is a bold, dynamic color that makes our logo recognizable and memorable. Thanks to the billions of impressions created through our communications, the 3M logo is recognized in every corner of the world. Always use a 3M Red logo on a white background when designing 3M communications to ensure maximum impact. Use the chart below to determine the correct color formula for your needs, and always match to our L*a*b* standard or a 3M Red swatch.
Print (preferred): 3M Red as a Spot Color – A special mix ink ordered from Sun Chemical.
3M Red Ink
3M Red is a color defined by L*a*b* values familiar to most ink manufacturers and qualified 3M contracted printers. Do not substitute other close-matching Pantone or other ink colors for 3M Red. However, there are instances when the 3M Red spot color is not available. In these situations, use of the four-color process formula (CMYK) is acceptable. Always match to a 3M Red swatch.
Pre-mixed ink is available from Sun Chemical.
To order 3M Red Ink, contact
Sun Chemical via email at
Print (acceptable alternative): CMYK – Cyan 0; Magenta 100; Yellow 90; Black 0
Electronic: RGB – Red 255; Green 0; Blue 0
Web : Hexadecimal – #FF0000
Silk Screen: PMS 485
Colored Film: 3M™ Scotchcal™ Graphic Film – Tomato Red
Embroidery Thread: Isacord™ Thread #1900 or Madiera® Thread #1147
ICI DEVOE™ Paint
Gloss Enamel Formula for 1 gallon
PANTONE® and PANTONE MATCHING SYSTEM® are registered trademarks of Pantone LCC. DEVOE High Performance Coatings is a trademark of ICI Paints World Group. Isacord is a trademark of Ackermann Threads. Madiera is a registered trademark of Madiera.