| Literature
Newsletters
Newsletters are multiple-page pieces of literature or electronic documents distributed periodically to specific audiences. Consistent application of our identity elements will help build familiarity and identify them as publications from 3M. Standards are provided for both print and online versions.
Printed Newsletter Cover
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Standards
- A 34pt 3M Red logo on a white background is positioned in the upper left corner 1/2 inch below top of page with a clear space of 1/2 "M" between itself and the large masthead name.
- The large newsletter name is set in Helvetica Neue 47 Light Condensed.
- The subheads, sidebars and captions are set in Helvetica Neue 57 Regular Condensed.
- The body copy is set in Times Roman.
- Refer to the Typography page to learn how to build typographic collages.
- Apply the 3M address system on the bottom of the last page of the newsletter.
- Use a 1 inch margin on spine, allowing for 3-hole punching. Use a 1/2 inch margin on top, bottom and sides. Visit Formats & Grids for more guidance.
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Printed Newsletter Spread
Online Newsletter
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Standards
- The 3M Red logo is positioned in the upper left corner on a white background with a clear space of 1 "M" on all sides.
- Utilize the 3M montage design to create the masthead.
- The large newsletter name is set in Helvetica Neue 47 Light Condensed.
- If created as images, the navigational links and other banner text is set in Helvetica Neue 57 Regular Condensed. If they are text links, use Verdana.
- The body copy is Verdana, in accordance with 3M.com typography standards.
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