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3M Brand Identity

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Formats & Grids


Follow the same general approach for placement of design elements when creating communications that are a different size, shape or orientation from the basic formats. Include more or less white space above and below the 3M montage for square and vertical shapes. Where space is limited, especially for extreme horizontal or vertical applications, the 3M montage can bleed off the top edge to ensure adequate space for text and clear space for the 3M Red logo. Refer to the logo target size page for guidance on sizing the logo for sizes and shapes not mentioned in this section.


Square Format

Literature: Formats & Grids-Non-Standard Image 1


Horizontal Format

Literature: Formats & Grids-Non-Standard Image 2