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Literature

Binders & Folders


Binders and folders are easily identified and can draw on the equity of 3M’s distinctive personality when the 3M logo and other identity elements are consistently applied.

Logo and 3M Montage


Literature: Binders & Folders Image 1

Standards

  • A 13mm 3M Red logo is positioned in the lower right corner of the cover with 1 “M” clear space below and to the right of the logo, and horizontally centered on the spine on the same baseline as the cover logo.
  • The business name or title is set in black Helvetica Neue 67 Medium Condensed 18/16 in the upper left corner.
  • The program, product or other binder identifier is set in black Helvetica Neue 57 Regular Condensed 15/16 below the business name or title.

When evaluating any 3M brand communication, ask yourself:

  1. Do I immediately recognize 3M?
  2. Does it include the three key visual elements of the 3M Brand Identity System?
  3. Does it tell a story of how one idea leads to another?

Logo-only Binder


Literature: Binders & Folders Image 2

Standards

  • A 24mm 3M Red logo is right-aligned and vertically centered on the cover with a clear space of 1 "M" on the right side.
  • A 24mm 3M Red logo is horizontally and vertically centered on the spine with a clear space of 1/2 "M" on the left and right.
  • Scale the logo proportionally for oversized or small binders.

3M Logo and Imagery Binders

Chain reaction or handwritten graphics or typographic collages can be added to reinforce the brand essence and messaging. Use these examples as inspiration, while being sure to adhere to 3M logo and typography guidelines.

Literature: Binders & Folders Image 3

Literature: Binders & Folders Image 4

Standards

  • A 24mm 3M Red logo is right-aligned and vertically centered on the cover with a clear space of 1 "M" on the right side.
  • A 24mm 3M Red logo is horizontally and vertically centered on the spine with a clear space of 1/2 "M" on the left and right.
  • Scale the logo proportionally for oversized or small binders.