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Literature

Binders & Folders


Binders and folders are easily identified and can draw on the equity of 3M’s distinctive personality when the 3M logo and other identity elements are consistently applied. Basic standards are provided for multiple-color and logo only versions.

Multiple-Color Binder


Literature: Binders & Folders Image 1

Standards


  • A white background provides maximum impact for the logo and imagery.
  • A 46pt 3M Red logo is positioned in the lower right corner of the cover 1/2 inch from right and bottom, and horizontally centered on the spine on the same baseline as the cover logo.
  • The business name or title is set in black Helvetica Neue 67 Medium Condensed 18/16 in the upper left corner.
  • The program, product or other binder identifier is set in black Helvetica Neue 57 Regular Condensed 15/16 below the business name or title.

Logo-only Binder


Literature: Binders & Folders Image 2

Standards


  • A 100pt 3M Red logo is right-aligned and vertically centered on the cover with a clear space of 1 "M" on the right side.
  • A 100pt 3M Red logo is horizontally and vertically centered on the spine with a clear space of 1/2 "M" on the left and right.
  • Scale the logo proportionally for binders oversized or small binders.