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3M Brand Identity

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Literature includes print or electronic versions of brochures, sell sheets, binders, folders and newsletters. Each piece of literature helps us alert, educate and/or persuade our many internal and external audiences. Creative expression of the 3M Brand Identity System applied to literature helps ensure the stories of our brands and products are engaging, memorable and relevant to each of our global audiences.

This section provides guidelines to help you design compelling, yet consistent literature that supports the 3M brand.