E-mail marketing is a cost-effective method of reaching your customers and provides a great deal of customer behavior metrics. The strength of e-mail lies in the ability to target very specific or very broad market segments‚ and to see how they respond to your tactics‚ allowing you to adjust accordingly. Getting the 3M Professional Marketing Development and Brand Identity and Design teams involved early will help you create even greater value in your campaigns‚ maximize results and show a consistent face to your customers.
Working with 3M Professional Marketing Development will allow you to tap into expertise inside 3M to ensure that you have a solid program: sales conversion objectives‚ e-mail schedule‚ list management plan‚ excellent creative‚ and compliance with existing anti-spam laws.
To get started — or to get help in improving your current e-mail program — contact 3M Professional Marketing Development.
E-mail Marketing Montage Standards
- 72 pixels height
- 600 pixels width
- 72 dpi resolution
- The 3M logo should be placed flush left with 3 “M” spaces in distance between the right edge of the logo and the left edge of the montage‚ and should be 20 pixels in height.
- A half “M” of white space should be left between the bottom of the 3M logo and the montage
- 3M logo color: 255:0:0 RGB (do not use CMYK to RGB conversion)
- Use Helvetica Neue Condensed font (refer to typography guidelines for weight options) for the montage message text.