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Advertising

Point-of-Sale & Coupons


Point-of-sale (POS) advertising includes displays, coupon dispensers, floor graphics and other promotions placed in retail stores where 3M products are sold. Prominent identification of such advertising calls customers’ attention to our products, savings or other valuable information.

Standards


  • A 3M Red logo is positioned on a white background toward the lower right corner of each surface (but not too near the ground for POS displays). Refer to the logo target size page for guidance on sizing the logo.
  • Maintain a clear space of at least 1/2 “M” on all sides of the logo to maximize its prominence.
  • The 3M montage is positioned at the top or upper portion of the display. For displays with distinct headers, use white above the 3M montage.
  • Imagery clearly conveys the customer benefit of using the products on display.
  • Use Helvetica Neue 57 Regular Condensed for montage messaging and all other type.
  • Violators (claims such as “New,” “Improved” or “Free!”) can be placed within or above the 3M montage on POS displays. However, they must meet legal restrictions and should be used carefully so as not to compromise the brand or product integrity.
  • POS design for strategic brands should follow Strategic Brand Standards.

Coupons

Coupons are printed ads entitling the bearer to receive free or discounted products. Coupons that clearly and consistently express the 3M identity help customers easily recognize and locate our products, building loyalty to our brands.

Standards


  • A 28pt 3M Red logo is positioned on a white background in the lower right corner of the ad with a clear space of 1 “M” on all sides. An 18pt logo is positioned to the left of the bar code on the clippable portion.
  • Include an image of the product or package and the product name on the clippable portion. Refer to the Trademark Protection section for proper trademark usage. Include bar code and disclaimer information as required in the country in which the product will be sold.
  • The montage messaging type (or headline) is anchored to either the top or bottom edge of the 3M montage. For small size applications, like this coupon, the 3M montage can bleed off the top of the ad. The ad copy block is set in black Helvetica Neue 57 Regular Condensed.
  • The 3M clear zone is a control space above and to the left of the 3M logo. Do not place any type or images (except the 3M montage field, which spans the entire width of the coupon) within the 3M clear zone.
  • Violators must be connected to the 3M montage and must not compete with the 3M logo. Use a radius corner to enclose the violator text, which is set in Helvetica Neue 77 Bold Condensed, and can be all uppercase. Violators must meet legal restrictions of the country in which the ad or coupon will be distributed.