| Advertising
Out-of-Home
Out-of-home advertising includes billboards, shopping mall kiosks, airport signs, transit posters, and advertising on all forms of transportation, as well as blimps and balloons. Consider two factors when designing these kinds of advertisements: how far viewers are from the message and how much time they have to read it.
Billboard Advertising
Standards
- A 3M Red logo is positioned on a white background in the lower right corner with a clear space of 1/2 “M” on all sides. Refer to the logo target size page for guidance on sizing the logo.
- Refer to the 3M montage section to learn how to build a montage. For extreme horizontal applications, like this billboard or semi-truck, the 3M montage may bleed off the top edge.
- Imagery is bold and easily understood. Include images of people, products and patterns.
- Montage messaging type is built off of 3M’s key messages and must be concise to be easily read and understood from a distance.
Vehicle Advertising
Standards
- Follow the same general standards as for billboard advertising.
- Refer to the Vehicles section for guidance on applying just the 3M logo to fleet vehicles.
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