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Advertising

Online


The Web offers a powerful platform for communicating the benefits of our products and services to a wide, yet targeted, audience. Online ads should take full advantage of internet technology to convey key messages, images, sounds and experiences that consistently reinforce our brands.

Online Banner Ads


Advertising: Online Image 1

Standards


  • A 3M Red logo is positioned on a white background in the lower right corner of the ad with a clear space of 1/2 “M” on all sides.
  • The montage messaging type (or headline) is anchored to either the top or bottom edge of the 3M montage. For small applications, like this banner ad, the 3M montage can bleed off the top of the ad.
  • Provide engaging imagery and messaging to entice the viewer to learn more. Provide links to other Web pages or initiate an email to request more information.
  • Add Flash or other animation if it enhances the understanding and impact of the ad. Repeated or gratuitous motion is distracting and irritating to users.