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Advertising

Directory Listings & Classifieds


Telephone directory listings help customers easily locate our offices and products. Use the following guidelines to create advertising for “residential” and business listings and business display ads as well as online directory listings.

Telephone listings for dealers or distributors should be listed under their company name, not under “3M.” These listings should follow the Third-Party Relationship standards.


Residential Listing

(White Pages in the U.S.)

Standards

  • List all 3M operating units in a residential telephone directory alphabetically under the company listing, “3M,” never under “3M Company.” The company listing appears under the letter “T” (the alphabetic equivalent of the number “3”).
  • Each 3M directory listing is cross-referenced under the letter M, as follows: Minnesota Mining and Manufacturing — See “Three M.”
  • If the 3M name is linked to a product, list it as a read-through in type (for example, “3M™ Steri-Strip™ Adhesive Skin Closures”).
  • Arrange listings by product, product line or service.
  • Trademark listings promote a specific product or product line.

Business Display Ad

(Yellow Pages in the U.S.)

Standards

  • Whenever possible, position a 3M Red logo in the lower right corner with a clear space of 1 “M” on all sides. Size the logo to approximately 10% of the visual surface (as a minimum). For one-color ads, use a black logo.
  • The product name or service type headline is set in black Helvetica Neue 77 Bold Condensed (size depends upon the ad size).
  • The body copy (product or service description) is set in black Helvetica Neue 47 Light Condensed (size depends upon the ad size).
  • The division name and contact information is set in black Helvetica Neue 57 Regular Condensed (size depends upon the ad size).

Classified Ads

Classified ads are generally printed in magazines and newspapers, or posted on Web sites and message boards, to recruit new employees. Classified ad copy should be compelling, yet informational, factual and clearly written.

Specifically indicate how you would like to receive responses from prospective employees and what information the responses should contain.


Printed Classified Ad


Standards

  • If you have the option, position a 3M Red logo in the upper left corner with a clear space of 1/2 “M” on all sides. For one-color ads, use a black logo.
  • Stack the position title, sized equal to 1/2 “M,” under the logo.
  • If you have the option, set the position title in Helvetica Neue 67 Medium Condensed and the position description in Helvetica Neue 57 Regular Condensed, to differentiate it from other listings.
  • In countries where required, include an equal opportunity statement flush-left at the bottom of the listing. At a minimum, the statement should read: 3M is an Equal Opportunity Employer.
  • The margins around the listing and the thin separation rule set by the publication should be sufficient to separate it from others. In display ads, surround the logo with a clear space of at least 1/2 “M” on all sides.

Electronic Classified Ad


Standards

  • On non-3M career Web sites that don’t allow custom formatting of job listings, it is even more important to write clear and compelling position descriptions and specify how you would like prospects to respond.
  • If you have the option, position a 3M Red logo in the upper left corner of a job listing posted on a non-3M Web site. For one-color listings, use a black logo.
  • In countries where required, include an equal opportunity statement at the end of the ad. At a minimum, the statement should read: 3M is an Equal Opportunity Employer.
  • 3M.com job postings follow corporate Web standards for logo placement and typography.