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3M Brand Identity

Identity Strategy & Policies
Identity Elements
Brand Licensing & Alliances
Contact Information


Advertising and promotions are powerful tools for expressing 3M’s Brand Promise and Key Messages - reinforcing 3M’s unique personality among our customers. Consistent use of 3M brand identity standards across all advertising and promotions is key to building equity in our global brand.

By its nature, advertising seeks to influence and persuade with an emotional appeal. Most of these applications will use the endorsed relationship of the 3M logo.